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Strategy: Consider Your Building Message to Outside Observers

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Image Credit: Stig Nygaard | Flickr

Featured Image Takeaway Design Strategy:


While the above photograph isn’t of a building (it is a metro sign), it suggests what may lie ahead for urban architecture. What if your building could communicate with observers in entirely new ways? Your architectural exterior skin could announce or respond to changes in weather, urban events, or even changing trends made available through the internet. Suddenly, your building becomes a beacon — that perhaps behaves differently from day to night.

To Apply This Strategy, Ask Yourself:


Should my building communicate with exterior observers about changes in the weather, urban events, or even about what is going on inside? How can my building add value to its urban context by announcing or responding to such changes? And how will such communication affect those inside the building?


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